Selling Gold & Jewellery - Guildford

Trade Prices, Not High Street Prices, for Surrey’s County Town

Guildford has no shortage of places to sell jewellery - a high street of chain jewellers, pawnbrokers and gold counters. What it lacks is a dedicated private valuation house. We are forty minutes away by direct train from Guildford station, we visit GU addresses by appointment, and our offers are built from live metal prices and auction results rather than a shop-counter formula.

Why Guildford clients choose us

A specialist conversation, not a transaction

  • A different market from the high street

    Chain jewellers in Guildford buy to resell at retail, so their offers fund a shop, staff and stock risk. We buy as a trade house: no retail premises to fund, each piece priced individually against the live spot rate or, for signed and period pieces, against recent auction results. The difference is usually visible in the first figure.

  • Professional wealth, properly valued

    Guildford’s catchment - from Merrow and Burpham through the Surrey Hills villages - produces a steady flow of quality pieces: engagement diamonds being upgraded, watch collections being thinned, inherited jewellery from Shalford and Compton family homes. We assess movement, papers, period and provenance, not just weight.

  • Built around your schedule, not shop hours

    Appointments at our Ascot office run at your pace, and for collections or higher-value pieces we come to Guildford instead. No queuing at a counter with strangers listening in.

How it works for Guildford clients

Three ways to engage with us

  • 1. Private appointment in Ascot

    A direct train from Guildford station or an easy drive up the A322. One specialist, one client - hallmarks checked, everything weighed in front of you, the figure explained line by line.

  • 2. Home visit across the GU postcodes

    For collections and significant pieces we visit Guildford and the surrounding villages by appointment - identification on arrival, written acknowledgement before anything leaves your possession.

  • 3. Insured postal valuation

    Royal Mail Special Delivery from any Guildford post office arrives next working day, tracked and insured up to £20,000. We photograph, assess and call you with a figure the day it lands.

Areas we cover within Guildford

Neighbourhoods & postcodes

  • Guildford town centre
  • Merrow
  • Burpham
  • Onslow Village
  • Stoughton
  • Guildown
  • Shalford
  • Compton
  • Worplesdon
  • Jacobs Well
  • West Clandon
  • East Horsley
  • Ripley
  • Send
  • Godalming
What we frequently value here

Pieces we frequently value for Guildford clients

Diamond engagement and eternity rings, Rolex Submariner, Datejust and Daytona models, Omega Speedmaster and Seamaster, Cartier and TAG Heuer watches, inherited Victorian and mid-century jewellery from Surrey Hills family homes, gold sovereigns and Britannias, broken and unworn gold, sterling silver, designer handbags from Hermès, Chanel and Louis Vuitton, and signed pieces from Mappin & Webb and local Guildford jewellers of earlier decades.

Guildford - Frequently Asked

Local questions, answered

  • Why would I not just sell on Guildford High Street?

    You can, and for low-value scrap the convenience may win. But high-street offers are formula-driven and priced to fund retail overheads. We price each piece individually - live spot rate for metal, auction comparables for signed, period and set pieces - and put the figure in writing. It costs nothing to compare the two numbers before deciding.

  • Is there really a direct train to you?

    Yes - the Ascot-Guildford line runs via Aldershot, Ash Vale, Frimley and Camberley, taking around 40 minutes, and our office is a short walk from Ascot station up to St George’s Lane. Many Guildford clients find the train simpler than parking in town for a high-street quote.

  • Do you cover the villages - Ripley, the Horsleys, Shalford?

    All of them. For village addresses a home visit is often the practical route, particularly for collections or where an elderly relative is involved - we arrange a specific time and bring identification.

  • Can you value a watch without its box and papers?

    Yes. Papers improve the price - typically meaningfully for modern Rolex and Patek Philippe - but a genuine watch stands on its own. We assess the movement, case and bracelet condition and give you a figure both ways where papers might still turn up in a drawer.

Begin your Guildford valuation

Request a Private Valuation

Send photographs through the valuation form for a written guide figure within one working day - then choose between the direct train to Ascot, a home visit, or insured post.

Selling Gold / Silver / Platinum

Tell us about your precious metal

A few quick questions about the metal and form. Only your contact details are required - the rest helps us prepare.

Which metal?*
What form is it in?*
What carat?

Look for a hallmark stamp - 9, 14, 18, 22, 24 etc. Leave blank if you're not sure.

Approximate weight in grams?

Optional but helps a lot - even a rough figure narrows the valuation.

grams
Description & photos

Optional - also fine to share via WhatsApp once we're in touch.

Drag photos here or click to browse

Upload clear photos from multiple angles, including hallmarks, stones, clasps, boxes and certificates where available. JPG · PNG · WEBP · HEIC.

Up to 12 photos · 12MB each

Your contact details*

Final offers depend on inspection, market price, purity verification and item condition. We never pressure you to sell - the decision is always yours.